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PointBase Teams With BF&W To Launch Its Wireless Data Management Campaign
San Jose, Calif., April 12, 2000 – PointBase, a maker of data management software for wireless applications, has awarded its advertising account to Battenberg, Fillhardt & Wright.
PointBase develops and supports solutions for extending and synchronizing enterprise data out to networked servers, Internet appliances, mobile applications, PDA's, and wireless devices. The company's 100% Java products solve the problem of managing data for applications deployed globally across a diversity of platforms.
"We're delighted to have the assistance of the BF&W team as we ramp up our branding activities for PointBase," said Art Monk, vice president, marketing at PointBase. "BF&W has a proven track record with Silicon Valley companies and we feel their creative capabilities are first rate and well-matched for the market sectors we address."
"PointBase has superb technology offering distinct advantages to organizations eager to extend their data management capabilities into the wireless future", says Curtis Wright, President of BF&W. "We are pleased at this opportunity to help them get their point across."
About Battenberg, Fillhardt & Wright
Battenberg, Fillhardt & Wright is a full service, AAAA agency, with billings of $16 million and clients in business-to-business, high technology and consumer markets.
About PointBase
PointBase, the leader in wireless mobile data management, develops, markets, and supports solutions for extending and synchronizing enterprise data out to networked servers, internet appliances, mobile applications, PDA's, and wireless devices. The company's 100% Pure Java products solve the problem of managing data for applications deployed globally across a diversity of platforms.
PointBase was established in 1998 by Bruce Scott, co-founder of Oracle Corporation and Gupta/Centura Software, and Jeff Richey, one of the key developers of the Sybase SQL database server. The management team includes industry veterans from IBM, Oracle, Sybase, Hewlett-Packard and Sun Microsystems. More information about PointBase is available on the World Wide Web at http://www.pointbase.com.
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